Natalie Pang's research lies at the intersection of technology and society, and her research projects are organised under the themes of digital citizenship, digital equity and well-being, digital humanities and data cultures in smart cities. She has led external research grants worth over a million dollars in total in these projects. She incorporates mixed methods in her research, including digital methods as well as survey methodologies. She is also experienced in longitudinal panel studies.

She has authored and co-authored over 40 journal articles and over 50 conference papers, book chapters, commentaries and encyclopedia entries. She has also worked on translation research in the form of policy papers and reports for public agencies in Singapore as well as international tech firms and forums, including Mozilla Foundation, Facebook and the Internet Governance Forum.

Current projects include:
1) Achieving Digital Well-being: A community-based approach funded by the Centre for Trusted Internet and Community (CTIC);

2) Internet and General Election in Singapore; 

3) Digital acculturation;

4) Women, green motherhood and digital environmental citizenship