Dr
Subhayan MukerjeeProfile page
Assistant Professor
Communications And New Media
RESEARCH INTERESTS
My current research focuses on the following broad areas:
• The analysis of large scale behavioural data to understand collective dynamics of online news production and consumption.
• The development of computational approaches that are grounded in social science theories for better measuring audience behaviour
• The use of online experiments to understand the micro-dynamics of media consumption, as well as the psychological and behavioural effects of media exposure.
If you are a prospective Ph.D. student interested in working with me, please drop me an email. I am also open to collaborating with and mentoring students in computational social science research projects on topics including digital media, social media, online experiments, media effects, and social networks.
I am currently also open to supervising Honours Thesis students or Independent Study Modules in areas that align with my own.