Yan Zhang is associate professor of Marketing at the National University of Singapore. She obtained her Ph.D. degree in behavioral science from the University of Chicago. Yan conducts research in the areas of consumer judgment and decision making, consumer psychology, prosocial behavior, and digital marketing.

Her work has appeared in leading journals such as Journal of Consumer Research, Journal of Marketing Research, Journal of Consumer Psychology, Journal of Experimental Psychology: General, and Journal of Personality and Social Psychology. Her research has been featured in major news outlets, including American Marketing Association, New York Times, The Atlantic, Washington Post, BBC news, and Straits Times. Yan currently searves as the Associate Editor for the Journal of Business Research. She was formerly the Associate Editor for Service Science.

She currently serves as the PhD Program Coordinator for the Marketing Department. For inquiries about our PhD program in Marketing, please email her.