Prof
Noah LimProfile page
Head
Marketing
Orcid identifier0000-0002-3801-8084
- HeadMarketing
- (+65) 6516 3058 (Work)
- (+65) 6601 1623 (Work)
- NUS Business School, 15 Kent Ridge Drive, Singapore 119245
RESEARCH INTERESTS
Incentive Contracts
Business Models
Field Experiments
Pricing Strategy
Behavioral Economics